26 Jan Color and the Beauty of Climate Change….
At the end of every year, “color forecasters” put out their color predictions for the coming year. It’s a suggestion of what experts believe will be the color that will have the greatest impact on fashion, interiors and retail merchandising in the coming year.
Often, it seems, this color acts as a mood ring for the Country.
And of these hue gurus, Pantone is the granddaddy of them all.
Since the 1960’s Pantone’s Color Matching System (PMS), has been the standardized color reproduction system, accepted and used across all areas of manufacturing — textiles, interiors, print and digital media, graphics, etc. And, almost since that time, Pantone has been making their annual color predictions. One color to represent the heart and mind of consumerism in the year to come.
For 2016, however, something has happened that has never happened in Pantone’s history: This year they chose TWO colors — Rose Quartz (13-1520) and Serenity (15-3919).
But Why? What does it mean??
Pantone says the two colors, one soft blue, the other soft pink, “represent consumers’ quest for mindfulness and a reflection of culture’s increasing acceptance of gender fluidity.”
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” Leatrice Eiseman, Pantone’s Executive Director, says. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
“We wanted compassion, which today a lot of people are looking for.”
I like that. Lines are blurred, and the world is changing. Rapidly. And that’s good. Designers have to remain open minded because in our industry, what’s new tomorrow hasn’t even been thought of today.
I like that, too.